Privacy Policy
Last updated: July 8, 2026
FirepowerSFX ("we", "us", "our") operates firepowersfx.com and provides pyrotechnics and special-effects services across Gujarat and India. This policy explains what personal data we collect, why, how we protect it, and your rights under India's Digital Personal Data Protection Act, 2023 ("DPDP Act").
1. What We Collect
a) Information you give us directly
- When you use our quotation form: your name, phone number, email, event venue, event date, and event details.
- When you contact us via WhatsApp, phone, or our live chat widget (Tawk.to): the content of that conversation.
b) Information collected automatically — only with your consent
We do not load analytics or marketing cookies until you actively consent via the cookie banner on our site. Once consented, we use:
| Tool | Purpose | Data |
|---|---|---|
| Google Analytics (GA4) | Understand how visitors use our site | Pages viewed, device/browser type, approximate location, session duration |
| Microsoft Clarity | Session recordings and heatmaps to improve site usability | Clicks, scrolls, page interactions (no form field contents) |
| First-touch attribution (our own system) | Understand which campaign/ad brought a visitor to us | Referrer, UTM campaign parameters, entry page |
You can review or withdraw this consent at any time via the "Cookie Preferences" link in our site footer.
c) Strictly necessary data (no consent required — required for the site to function)
- Basic session data needed to display the site correctly.
- A record that you made a cookie choice, and when (so we don't ask you again every visit).
2. Why We Collect It (Legal Basis)
- Quotation/contact data: processed with your consent, to respond to your enquiry and provide a quotation for our services.
- Analytics/marketing data: processed only with your explicit, opt-in consent, to understand site performance and marketing effectiveness.
- Necessary/functional data: processed to operate the website itself.
3. Who We Share Data With
We do not sell your personal data. We share limited data with the following processors, solely to operate our services:
- Google Firebase / Google Cloud (India-adjacent data infrastructure) — stores quotation submissions and site data.
- Google Analytics, Microsoft Clarity — analytics, only after consent.
- Tawk.to — live chat widget, if you choose to chat with us.
- WhatsApp (Meta) — if you contact us via WhatsApp, subject to WhatsApp's own privacy policy.
4. How Long We Keep Your Data
- Quotation and booking records: retained for the duration of our business relationship and as required for accounting/legal record-keeping.
- First-touch marketing attribution: automatically expires after 30 days.
- Consent records: retained to demonstrate compliance, until you request deletion.
5. Your Rights Under the DPDP Act, 2023
As a Data Principal under the DPDP Act, you have the right to:
- Access a summary of the personal data we hold about you.
- Correct or update inaccurate or incomplete data.
- Erase your data once it's no longer needed for the purpose it was collected.
- Withdraw consent at any time — as easily as you gave it — via the Cookie Preferences link, or by contacting us directly.
- Nominate another individual to exercise these rights on your behalf in the event of your death or incapacity.
- Grievance redressal — raise a complaint with us first; if unresolved, you may approach the Data Protection Board of India.
6. Cookies — What Each Category Does
7. Children's Data
Our services are intended for adults booking event services. We do not knowingly collect data from children.
8. Changes to This Policy
We may update this policy as our practices or the law change. Material changes will be reflected with an updated "Last updated" date above.
Contact Us / Grievance Officer
For any privacy questions, data requests, or to withdraw consent:
📧 info@firepowersfx.com
📞 +91 98984 96111
📍 Ahmedabad, Gujarat, India
See also our Terms & Conditions.